The market is filled with buzz regarding Google Tag Manager. Below points will summarize why Google Tag Manager is important and why every organization should use it.
GTM is a free tool that eliminates a tiresome code-editing task which requires a developer.
With Google tag manager, marketers can themselves add and update their website tags, for site analytics, conversion tracking, and remarketing. Tags help to target audience, leverage marketing, and tests and improves sites.
Following are the 6 benefits offered by Google Tag Manager:
1. Easy to use
GTM lets members make updates and add new tags quickly and easily without complex coding. And thus it can be done without any developer.
2. Easy updates
GTM helps to make future updates and upgrades much simpler. Because modifications can be made through the interface and not on each page of your website.
3. Debug features
GTM has a built-in debug which allows the team to test and debug each update before publication. It also ensures that your tags work properly before they are live.
4. Version control
A new archived version is created every time a change is made through GTM. thus making it easy to roll-back to a previous version whenever you need. This helps to keep tags organized, makes troubleshooting simpler and allows easy implementation of similar installations on new GTM containers.
5. Works with Google Analytics
GTM also allows installing a basic implementation of Google Analytics via Google tag manager. GTM has a tag template, which gives all the options you would have in previous Google Analytics implementation. It is also compatible with an older onsite code for page views, event tracking and cross-domain tracking.
6. Event tracking made easy
Event tracking enables, adding code to the website to track visitor events like clicks, video engagement and form submission. The auto-event tracking feature from GTM eliminates the need to manually tag each link you want to track.
Thus Google Tag Manager helps to make the lives of online marketers easier by enabling one tracking code at a time. If you haven’t set up Google Tag Manager on your site, consult expert Google tag manager consultant from NextGen Global Services for affordable GTM services.
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