The Digital market works on data. No matter what kind of website you have, whether a site for small business or a personal website, it is very important for you to know how people interact with your website. Google Analytics can provide a lot of information you are looking for, but it has its own limitations when used alone. But by tagging your site and using Google tag manager in addition to Google Analytics, you will be able to collect much more data.
To provide you more insights about Google tag manager, let’s look at the reasons for using Google tag manager:
1.Less reliance on web developers
The biggest benefit of google tag manager is that marketers can use it without relying on web developers. Since Google tag manager helps to avoid source code, marketers can quickly add and change tags on their own.
2.All kinds of business can benefit from it
GTM is easier to add and edit and doesn’t require a web developer always to use it, so it can even be used by small businesses having less technical support. To get the benefit for your business, consult our Google tag manager consultant. We have experienced consultants who will answer all your queries.
3.Can even be used for mobile apps as well as AMP sites
GTM is not limited to standard websites only. It can be used for AMP sites as well as mobile apps. GTM is a huge help for mobile apps as you can add or edit your tags without having an issue of an updated version of the app.
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4.Security
One of the biggest concerns about maintaining a website is a security issue and website malfunctioning. But GTM will not crash or burn your website nor it will lead to any future vulnerabilities.
5.Built-in debug feature
Being sure that tags work before you publish them to live site is really important. GTM has built-in debug feature which will help you to personally test and debug each update in your browser on your actual site before publishing the change. Also, you can see changes in real-time.
6.Version control
GTM comes with built-in version control. Every time you publish a change to the container, a new version is created which is archived. If one wants to roll-back a previous version they can easily do it. This also helps to create a history of what changes were made on the website.
7.Built-in tags
GTM has many built-in tags for Google- Analytics, AdWords Conversions, remarketing as well as many third-party tags. This is especially very useful for marketers who have just started with GTM and who don’t have much experience with coding.
8.Built-in triggers
Google tag manager has built-in triggers which makes it easier to add tracking to click on the links and elements, form submission and more.
9.Load faster
Another perk of using GTM is that it may help your site load faster depending on how many tags you are using.
10.Customize the data that is sent to Google analytics
You can easily track basic events like PDF download, outbound links, button clicks, or enhanced eCommerce product and promotion tracking.
Google tag manager is a useful tool and easy-to-use solution to control tracking-codes in one place. It can be useful for all kinds of businesses and organizations.
If you want to know more about Google tag manager you can contact our google tag manager consultant –https://www.nextgenglobalservices.com/ or call- +91-8920562277 +91-11-42371733 +1 (844) 570-4965 for best quotes
